PutThrough Product engineering studio
Book a build call

Building

AI receptionists and voice agents in 2026: what they cost, what they handle, and the rules

What an AI receptionist or voice agent costs per call and per minute, what it handles well, how callers react, and the US rules on AI calls and recording.

In short

An AI receptionist is a voice agent that answers your business phone line, handles common questions from your own FAQs and documents, takes messages and transfers callers to a person. At 1,000 three-minute calls a month, published AI receptionist services cost about $0.50–$1.85 a call, voice platforms you build on about $0.25–$0.66 a call in usage plus the build, and a human answering service about $8 a call. Answering inbound calls with AI isn’t covered by the US robocall rules, but calling people with an AI voice needs their prior consent, many states require every party’s consent to record, and from 2027 California requires large businesses to offer a person.

Key takeaways

  • AI receptionists handle hours, prices, FAQs, messages and routing well; exceptions, noisy lines and upset callers still need people.
  • Per-call and per-minute prices diverge with call length, so compare at your own volume and average call.
  • At 1,000 three-minute calls a month, AI options run about $250–$1,850, against about $8,000 for a human answering service.
  • Answering your own line with AI isn’t a robocall; calling people with an AI voice needs their prior consent.
  • Say it’s AI in the first sentence, mention recording, and let callers reach a person by asking.

What is an AI receptionist?

An AI receptionist is a voice agent that answers your business phone line. It listens to the caller, works out what they want, answers from your own FAQs and documents, and takes a message or transfers the call to a person when it can’t help. Under the hood it is speech recognition, a language model and a synthetic voice, connected to a phone number.

It is different from the old phone menu (“press 1 for sales”), which only routes, and from a virtual receptionist service, where a human answers on your behalf. AI voice agent is the broader term: the same technology answering a support line, an after-hours line or a booking line.

What does an AI receptionist handle well, and badly?

It is good at the calls that repeat:

  • Hours, prices, locations and “are you open on Sunday?”
  • Availability and simple booking questions
  • How-to and policy questions answered in your help articles
  • Taking a clear message, and routing the caller to the right person
  • Every call after hours, or when everyone is already on the phone

It struggles with exceptions, noisy lines, strong emotion and anything your documents don’t cover. Self-service in general resolves less than vendors suggest: in a Gartner survey of 5,728 customers, only 14% of service issues were fully resolved without a person. Speed is the other limit. People reply to each other within a few hundred milliseconds, while Twilio’s launch targets for its voice agents are a median of about 1.1 seconds from the caller finishing to hearing a reply. A good agent feels slightly slow; a bad one talks over people.

Callers want a way out. In a 2026 Gartner survey, 87% of customers said companies using generative AI must give them access to a human agent. In a May 2026 survey by AnswerConnect, which sells human answering services, 31% said they would hang up if connected to AI.

Voice AI has had public failures. McDonald’s ended its AI drive-thru test with IBM in 2024, and Taco Bell rethought its AI drive-thru in 2025 after glitches and pranks such as an order for 18,000 waters. Drive-thrus are noisier than phone lines, but the lesson carries over: test with real callers in real conditions before you trust it.

What does an AI receptionist cost?

Prices from each provider’s US pricing page on October 5, 2026. Services price per call, per minute or per customer; platforms you build on price per minute.

AI receptionist services, and human answering for comparison
ServicePlanIncludedExtra calls or minutes
Smith.ai AI receptionist$150 a month75 calls$2.50 a call; larger plans down to $1.60 a call
Goodcall$79–$249 a monthUnlimited minutes, 100–500 unique callers$0.50 per extra caller
Rosie$49–$299 a month250–2,000 minutesNot published
My AI Front Desk$99 a month200 minutesAbout $0.25 a minute
Dialzara$29–$349 a month60–1,000 minutes$0.35–$0.48 a minute
Smith.ai human receptionists$300–$2,100 a month30–300 calls$8.50–$11.50 a call
Ruby human receptionists$250–$1,725 a month50–500 minutesNot published
Voice platforms you build on, priced per minute
PlatformPriceWhat’s included
Vapi$0.05 a minute, plus the speech, voice and model providers at costIts calculator puts 1,000 minutes at $82–$129
Retell$0.07–$0.31 a minuteInfrastructure, voice and phone line; the AI model varies
Bland$0.14 a minute, or $299 a month plus $0.12Speech, voice and model included; phone line extra
ElevenLabs Agents$99–$990 a month with included minutes, then $0.08The AI model is billed separately
OpenAI Realtime API$32 per million audio tokens in, $64 outSpeech in and out by one model; phone line extra
Twilio phone line$0.0085 a minute inbound, $1.15 a month per local numberThe connection to the phone network

Here is an illustration, not a quote: 1,000 inbound calls a month, averaging three minutes (3,000 minutes), every call billable.

One month at 1,000 three-minute calls (an illustration at list prices)
OptionPer monthPer call
Vapi, at its calculator’s rangeAbout $246–$387$0.25–$0.39
RetellAbout $288–$470$0.29–$0.47
Bland, Start or Build$420–$659, plus phone line$0.42–$0.66
Goodcall, 1,000 unique callers$499$0.50
My AI Front Desk$799$0.80
Dialzara$1,049$1.05
Smith.ai AI receptionist$1,850$1.85
Smith.ai human receptionists$8,050$8.05

The per-minute platforms are cheapest on usage, but that leaves out the build, the testing and keeping it running. Packaged services include all of that, and their per-call prices assume their own idea of a typical call. Run your own numbers at your real volume and average call length; long calls favor per-call pricing, short calls favor per-minute.

Should you buy a service or build your own?

Buy a receptionist service if

  • Your calls are standard: hours, prices, messages and simple bookings.
  • Your volume is modest, and their booking integrations fit your calendar.
  • You want it answering this week without any engineering.

Build your own voice agent if

  • It must answer in depth from your own documents, policies and help articles.
  • It needs your own systems: order status, account lookups, your CRM.
  • You need custom transfer rules, languages or a voice the services don’t offer.
  • Your volume is high enough that per-call fees outrun usage costs.
  • You want to own the call logs, the data and the logic.

We build the second kind: an agent that answers from your FAQs and articles goes live in three days, and one that books or looks things up takes about a week. See AI voice agents and receptionists. If a packaged service fits your calls, we’ll tell you.

Are AI phone calls legal?

Answering calls with AI and making calls with AI are treated differently in the US. This is a summary, not legal advice.

  • Outbound calls. In February 2024 the FCC ruled that AI-generated voices are “artificial” under the Telephone Consumer Protection Act, so calling someone with one needs their prior express consent. Telemarketing calls to mobile phones need prior express written consent, and the message must identify your business at the start and give a callback number.
  • Inbound calls. In its follow-up proposal the FCC said plainly: “The TCPA’s requirements do not extend to technologies used to answer inbound calls.” An AI receptionist answering your own line is not a robocall. That proposal, which would also require AI disclosure at the start of outbound calls, was not final as of October 2026. Courts are no longer bound by the FCC’s reading of the TCPA since McLaughlin Chiropractic v. McKesson (2025), so get consent for outbound calls regardless.
  • Recording. Many states, including California, Florida, Illinois, Maryland, Massachusetts, Pennsylvania and Washington, require every party’s consent to record a call. If your agent records or transcribes calls, say so in the greeting.
  • Your vendor listening. In Ambriz v. Google (2025), a federal court let a California wiretapping claim proceed over Google’s Contact Center AI, because the vendor had the capability to use call data for its own purposes. Check what your voice vendor may do with recordings, and say who processes calls in your privacy notice.
  • Large businesses in California. From January 1, 2027, AB 1609 bars businesses with more than $500 million in revenue from presenting a customer service bot as human, including on the phone, and requires a good-faith effort to connect callers to a person within 15 minutes or book a time within one business day.
  • Europe. Since August 2, 2026, the EU AI Act requires telling people they are interacting with AI at the latest at the first interaction, unless it’s obvious.

The safe default everywhere: say it’s an AI assistant in the first sentence, mention recording if you record, and let callers reach a person by asking.

How do you launch one safely?

  1. Count your calls. List the ten reasons people called last month, from call logs or voicemails. Those are the agent’s job.
  2. Write the answers down. The agent answers from your documents, so the FAQ comes first.
  3. Decide the transfers. Who takes which calls, during which hours, and what the agent says after hours.
  4. Write the greeting. Name the business, say it’s an AI assistant, mention recording if you record, and tell callers they can ask for a person.
  5. Test by phone. Call it with 50 real questions, in different accents, on a bad line and from a car.
  6. Start after hours. Put it on overflow and after-hours calls first, then the main line once the logs look right.
  7. Cap and log. Set a monthly cost ceiling, keep a log of every call, and review a sample every week.

What next?

Pull last month’s call log and count the calls you missed and the ones that asked the same question. If either number is large, an AI receptionist will pay for itself quickly. When you’re ready, send us your requirements or see how a three-day voice agent build works.

Sources

  1. Smith.ai — AI receptionist pricing
  2. Smith.ai — Pricing
  3. Ruby — Pricing
  4. Goodcall — Pricing
  5. Rosie — Pricing
  6. My AI Front Desk — Pricing
  7. Dialzara — Pricing
  8. Vapi — Pricing
  9. Retell — Pricing
  10. Bland — Pricing
  11. ElevenLabs — Agents pricing
  12. OpenAI — API pricing
  13. Twilio — US voice pricing
  14. Gartner — Only 14% of issues resolved in self-service (2024)
  15. Gartner — 87% want access to a human agent (2026)
  16. Twilio — Core latency in AI voice agents
  17. AnswerConnect — Consumers turning away from AI customer service (2026)
  18. AP via News4Jax — McDonald’s ends AI drive-thru test (2024)
  19. OECD AI incident — Taco Bell AI drive-thru (2025)
  20. FCC 24-17 — AI-generated voices under the TCPA
  21. FCC 24-84 — Proposed rules on AI-generated calls
  22. 47 CFR 64.1200 — Delivery restrictions
  23. Cooley — McLaughlin Chiropractic v. McKesson (2025)
  24. RCFP — Reporter’s recording guide
  25. Goodwin — Ambriz v. Google and AI voice products
  26. California AB 1609 — Customer service chatbots
  27. EU AI Act — Article 50

About the author

Anubhav Mehrotra

Founder and principal engineer at PutThrough. Six-plus years shipping software end to end — Android and iOS apps, backends, frontends, infrastructure and AI agents.

Questions

Questions this raises

Something we haven’t covered?

Ask on a call
01 How much does an AI receptionist cost?

Published AI receptionist services run from about $29 to $800 a month, priced per call, per minute or per caller. At 1,000 three-minute calls a month that works out to roughly $0.50–$1.85 a call. Voice platforms you build on cost about $0.25–$0.66 a call in usage, plus the build. A human answering service at the same volume costs about $8 a call.

02 Is an AI receptionist worth it for a small business?

If you miss calls after hours or answer the same questions all day, usually yes, because even the paid plans cost less than a few missed customers. If most of your calls are complex or emotional, a human service or a hybrid that hands off quickly is the better fit.

03 What is the difference between an AI receptionist and a virtual receptionist?

A virtual receptionist is a person at an answering service who takes your calls; an AI receptionist is software. AI is cheaper per call and always available; people handle exceptions and emotion better. Many services now combine them, with AI first and a person on transfer.

04 Can an AI receptionist book appointments?

Yes, if it is connected to your calendar or booking system. Packaged services include common booking integrations; a custom voice agent can book in your own system, which typically takes longer to build than an agent that only answers questions.

05 Are AI phone calls legal?

Answering inbound calls with AI is legal and isn’t treated as a robocall. Making outbound calls with an AI voice falls under the Telephone Consumer Protection Act, so you need the person’s prior express consent, and telemarketing to mobile phones needs written consent.

06 Do I have to tell callers they’re talking to AI?

It is the safe default everywhere, and increasingly the law: California’s AB 1609 requires large businesses not to present a bot as human from 2027, and the EU AI Act requires telling people at the first interaction. Say it in the first sentence of the greeting.

07 Can an AI receptionist record calls?

Yes, but many US states, including California and Florida, require every party’s consent to record. If your agent records or transcribes calls, say so in the greeting, and check what your voice vendor may do with the recordings.

Have something to build?

A free 30-minute call. We’ll tell you honestly what fits in a week, and send a fixed quote afterward.

Prefer to write? Send your requirements

What do you need?

What it should do, who will use it, the must-haves, and any links. A few sentences is plenty.

Budget, if you have one in mind
When would you like to start?